Digital Pet Care Products and Services: E-commerce and E-connectivity



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As of late summer 2020, the U.S. pet industry continues to confront the socio-economic challenges of the novel coronavirus pandemic and will continue to do so for the foreseeable future. With that said, the pet market is famously recession resistant, and even as COVID-19-triggered impacts on American lives and businesses continue to be felt, a number of silver linings have come into focus, representing opportunities for the pet industry broadly and digital pet services and products specifically. Digital Pet Care Products and Services: E-Commerce and E-Connectivity—a first-edition Packaged Facts report—examines the market for digital pet care including products and services that rely on the internet and/or Bluetooth technology and computers and/or smartphones, encompassing e-commerce (pet food and non-food pet supplies purchased online via computer or smartphone), veterinary telemedicine health services, app-based non-medical pet services (primarily pet sitting/walking and boarding) à la Rover and Wag!, and digitally connected products including pet trackers/monitors, automatic feeders/waterers, and litter boxes. Factoring in thoroughly the current and expected impact of the pandemic, the report analyzes industry trends, projects future market directions, and pinpoints myriad opportunities, including the COVID-19-spurred pet adoption surge, the acceleration of pet owners online, the efforts of e-tailers and brick-and-mortar-based retailers to adapt to and capitalize on the online boom, the sudden urgency among veterinarians and veterinary back-office service providers to integrate telehealth services including telemedicine and teletriage, the ups and downs of app-based pet sitting services, and the interlinked and growing role of e-connected products to facilitate pet care tasks and provide increasingly sophisticated levels of pet monitoring.

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